A better understanding of the visual attraction of house flies to colors and patterns is needed to improve fly trap performance. This study combined physiological responses measured with electroretinogram studies of the house fly's compound eyes and ocelli with behavioral attraction of flies to reflective colors and patterns in light tunnel assays. Compound eye and ocellar electroretinogram responses to reflected light were similar, with the largest responses to white and blue followed by yellow, red, green, and black. However, data from light tunnel behavioral assays showed that flies were attracted to white and blue light but were repelled by yellow. The addition of a black line pattern enhanced the attractiveness of blue visual targets, whereas yellow lines decreased attractiveness. Sensory input from the compound eye and the ocellus seems to be integrated to direct fly behavior. There is a direct correlation of house fly attractiveness to visual targets and the intensity of electrophysiological response, except for the yellow targets, which repel flies despite of intense electrophysiological response.