The control of transboundary air pollution in Europe has been successful. Emissions of many key pollutants are decreasing and there are signs of improvements in damaged ecosystems. The strategies under development within the CAFE programme under the European Commission and the Convention on Long-range Transboundary Air Pollution (CLRTAP), aim to take regional air pollution control a large step further, in particular with respect to small particles. In this paper we highlight the new strategies but look primarily at socioeconomic trends and climate change feedbacks that may have a significant influence on the outcome of the strategies and which so far have not been considered. In particular, we point out the influence on air quality of increased summer temperatures in Europe and of increasing emissions including international shipping, outside of Europe. Taken together the further emissions reductions in Europe and the increasing background pollution, slowly cause a greying of the Northern Hemisphere troposphere rather than the traditional picture of dominant emissions in Europe and North America (black) with much lower emission intensities elsewhere (white). A hemispheric approach to further combat air pollution will become necessary in Europe and elsewhere.