Primula dejuniana G. Hao, C.M. Hu & Y. Xu sp. nova (Primulaceae) is described and illustrated from Sichuan, China. In general morphology it is clearly related to the section Petiolares subsection Davidii, which is characterized by firmly papery or leathery leaves, with veins impressed adaxially, often prominently raised and alveolate abaxially. The new species is similar to P. davidii in the indumentum and to P. tenuituba in the slender long corolla tube, but can be easily distinguished from all other species in this subsection by its leaves with an acute-apiculate apex and a sharp dentate margin.