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11 September 2019 Insect Food Products in the Western World: Assessing the Potential of a New ‘Green’ Market
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Abstract

Although two billion people already eat insects in the world and the benefits of edible insects are well known, these ‘green' sources of protein are neither treated as conventional food products nor widely incorporated into Western diets. Using a school-based investigation surveying 161 children, aged 6–15, and 114 of their parents in London, and an online consumer survey with mainly British and French consumers (N = 1,020), this research provides insights into the potential of the insect market in the West. This work supports the idea that incorporating insect food into our diets makes not only environmental but also business sense. A nonnegligible segment of the population surveyed is willing to pay for mealworm minced meat and young children and pre-teens could represent a substantial market segment, as yet unexplored. This analysis points to multiple marketing strategies, such as early exposure, education, reducing the visibility of insect parts, celebrity endorsement, or peer-to-peer marketing, all of which could facilitate the adoption of insect food in the ‘mainstream’ arena, according to the consumer segment being targeted. Generalizations from these results are restricted to an educated and youthful subset of the potential consumer pool and further work remains to understand the patterns of Western consumer acceptance for the range of insect foods.

© The Author(s) 2019. Published by Oxford University Press on behalf of Entomological Society of America. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.
C. Matilda Collins, Pauline Vaskou, and Yiannis Kountouris "Insect Food Products in the Western World: Assessing the Potential of a New ‘Green’ Market," Annals of the Entomological Society of America 112(6), 518-528, (11 September 2019). https://doi.org/10.1093/aesa/saz015
Received: 17 December 2018; Accepted: 15 February 2019; Published: 11 September 2019
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