Cliff, M. A., Stanich, K. and Hampson, C. 2014. Consumer research explores acceptability of a new Canadian apple - Salish™. Can. J. Plant Sci. 94: 99-108. This research compared consumer preferences for a new Canadian apple, Salish™ (cultivar SPA493), with commercial cultivars using data collected at two University of British Columbia Apple Festivals (2008, 2010). Mean acceptability by mouth and visual acceptability scores for Salish™ were compared with those for each of three tart (subacid/acid) cultivars (Granny Smith, McIntosh, Spartan) (2008, n≈165) and two relatively new cultivars (Ambrosia, Honeycrisp) (2010, n=1182). T-tests on the 2008 data (n≈165) revealed that Salish™ had higher consumer acceptability than Granny Smith and McIntosh. Analysis of variance of the 2010 data evaluated the influence of ethnicity (ancestral origin), age, gender and stated apple preference (sweet, tart), for the two largest sub-groups of consumers (Asian ethnicity, n=353 European ethnicity, n=725). While 88% of consumers of Asian ethnicity categorized themselves as sweet apple eaters, consumers of European ethnicity were both sweet (55%) and tart (45%) apple eaters. The sweet apple eaters rated Ambrosia higher in acceptability by mouth than Salish™, while tart apple eaters preferred Salish™. On average, consumers' stated apple preference (sweet, tart) was consistent with their acceptability scores. Mean acceptability by mouth scores for consumers of Asian ethnicity were higher for Ambrosia and lower for Salish™ as compared with consumers of European ethnicity. The visual acceptability of red apples with a green ground (background) colour was significantly lower than those with a yellow ground colour. This suggested that sweet apple eaters of both ethnicities had a strong negative bias for apples with a slightly green ground colour. The work will assist industry in releasing and appropriately marketing cultivars to selected consumers in the metropolitan marketplace.
You have requested a machine translation of selected content from our databases. This functionality is provided solely for your convenience and is in no way intended to replace human translation. Neither BioOne nor the owners and publishers of the content make, and they explicitly disclaim, any express or implied representations or warranties of any kind, including, without limitation, representations and warranties as to the functionality of the translation feature or the accuracy or completeness of the translations.
Translations are not retained in our system. Your use of this feature and the translations is subject to all use restrictions contained in the Terms and Conditions of Use of the BioOne website.