Using bucket traps baited with 2-tetradecanone, the sex pheromone of Hoplia equina LeConte, an important pest of cranberries in Massachusetts, we investigated the effect of trap height, color, pheromone load, and lure aging on male capture, as well as captures of nontarget arthropods including pollinators. Male capture was inversely related to height of traps over the four heights tested (0, 20, 60, and 100 cm). Captures increased with increasing pheromone load over the doses of 0, 100, 300, and 600 μg, but captures at the highest load, 1,000 μg, were not significantly different from 300 or 600 μg. H. equina captures were strongly diurnal, with a flight period spanning ≈6 wk starting in mid-June. Vane color of traps (white, yellow, green, blue, red, black) did not affect H. equina capture but significantly influenced capture of nontargets, including pollinators. A bucket trap with the funnel opening at 20 cm, and green (or red) vanes, baited with 600 μg of 2-tetradecanone, was the optimal design for high male capture and low nontarget capture. The low-cost capture of over 50,000 H. equina on a 2.4-ha commercial bog in Massachusetts with this lure-trap combination indicates the feasibility of mass trapping for managing established infestations of H. equina.