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1 June 2014 Managerial Perceptions of Corporate Social and Financial Performance in the Global Forest Industry
N. Li, K. Puumalainen, A. Toppinen
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Abstract

Drawing upon the resource-based view of the firm and a strategic view of stakeholder management, a survey of the global forest industry was conducted to measure the scale of corporate social performance. The impacts of social performance and its individual stakeholder-related components on financial performance and the perceived company performance (consisting of market share, turnover, sales, profitability, and corporate image) were examined. The results suggest that a four-dimensional stakeholder orientation of corporate social responsibility exists in the current practices. The aggregation of CSP (measured by stakeholder-related components) had a significant positive correlation with both the accounting-based financial performance and perceived company performance. Furthermore, results indicate that social strategies with an explicit orientation towards employees and philanthropy may represent a direction in value creation.

N. Li, K. Puumalainen, and A. Toppinen "Managerial Perceptions of Corporate Social and Financial Performance in the Global Forest Industry," International Forestry Review 16(3), 319-338, (1 June 2014). https://doi.org/10.1505/146554814812572476
Published: 1 June 2014
KEYWORDS
corporate social responsibility
CSP-CFP link
forest-based industry
resource-based view
stakeholder orientation
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