Since the 1990s, ecotourism has developed rapidly and been an important and distinctive part of the tourism industry in China. Based on an analysis of the current development status and problems of Chinese ecotourism, this paper puts forward the development goals and strategies for ecotourism in the future. In addition, it tries to provide some suggestions for Chinese ecotourism development. It is proposed that the main path for making China a competitive country for ecotourism is to form a comprehensive system including public services, resources conservation, environmental education, policies and regulations, eco-certification, marketing promotion, community participation, technology and talent by constructing ecotourism cooperation areas, destinations, ecotour routes and ecological scenic roads.