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1 April 2010 Consumer Perceptions of Freshwater Prawns: Results from a Kentucky Farmers' Market
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Abstract

This article reports consumer perceptions of freshwater prawns sold in a Kentucky's farmers' market. Data were collected via a face-to-face survey of farmers' market patrons. A conjoint experiment was included in the survey that elicited respondent preferences for different characteristics of prawns. The results show that many consumers were equally accepting of both whole prawns and processed prawn tails. Other results show that having a certified “Kentucky-grown” product was as important as the product's price to consumers at the farmers' market.

Siddhartha Dasgupta, Janet Eaton, and Angela Caporelli "Consumer Perceptions of Freshwater Prawns: Results from a Kentucky Farmers' Market," Journal of Shellfish Research 29(1), (1 April 2010). https://doi.org/10.2983/035.029.0114
Published: 1 April 2010
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