Federal rules require raw meat and poultry products to carry nutrition information, but such rules do not extend to fresh (raw) seafood products. This article examines the extent to which providing nutrition information could impact consumers' choices for seafood, with a special focus on parents with children, because parents influence the food preferences of future generations. Using a choice experiment with a between subjects design, we find that providing nutrition information similar to the nutrition facts panel increases marginal willingness to pay (MWTP) for all types of seafood studied, whereas providing health benefit information of seafood is only effective for some types of seafood. This finding can inform the industry and policy makers on the potential impact of introducing nutrition labels for fresh seafood.
JEL Codes: C35, C90, M31, Q13, Q18.