Alpine landscapes arouse emotions and yearnings: feelings of belonging, freedom, or holidays. Images and notions about Alpine landscapes not only influence landscape experiences, they also play an important role in decision-making processes and conflict mitigation. Different stakeholders—ie locals, tourists, tourist entrepreneurs, politicians, farmers, hunters, etc—regard Alpine landscapes with different eyes, yet there are also connecting elements: these are referred to in tourism marketing and in political dialogue. The present article develops a conceptual model landscape perception consisting of 4 poles—‘nature’ and ‘culture’ as well as ‘individual’ and ‘society’—that contributes to a better understanding of the meanings that landscapes have for different people. The model helps to find existing commonalities among stakeholders and overcome obstacles. It is exemplified by 6 dimensions with distinct foci on landscapes through which researchers look at Alpine landscapes. The article concludes with recommendations for ethical landscape development practice and policy.