Individuals' perceptions are becoming increasingly relevant as a central component of social and environmental sustainability. As a result, the social dimension has become a fundamental element of sustainable forest management. To investigate people's perceptions of forest management, it is necessary to analyze values and norms in the social and cultural context and, at the same time, to consider individual preferences for forest management strategies. Trento municipality in northeast Italy was chosen as a study area because of its location in the European Alpine region and because of the links that exist between individuals and forest resources. A structured questionnaire was sent to 1000 randomly selected household heads. Responses were analyzed, taking into consideration the relationship between perceptions and respondents' gender, age, education, and geographical location; this allowed highlighting of statistical differences between groups. Results confirmed the importance of gender, age, and location in influencing individuals' preferences. Results also showed that people generally prefer open forests with mixed tree species and different sizes, which is in line with the goals of the local public forest service's management strategies.