This article aims to analyze the adoption of FSC Chain of Custody certification scheme in connection with the adoption of the main general meta-standards (e.g. ISO certifiable standards), in a challenging context such as that faced by Romanian forestry companies. Using a questionnaire-based survey covering a large number of recently certified firms, the study sheds light on the profile of these companies, the drivers of certification, its economic aspects, the perceived benefits, the intention to keep the Chain of Custody certification, as well as some aspects of the joint adoption of FSC Chain of Custody certifiable standards and general meta-standards. The findings show that companies in the sector use the FSC Chain of Custody certification scheme to maintain their external market and to improve their reputation in a context were the image of the Romanian forest sector has been questioned in the media. Premium price for certified products is pointed out by most of the respondents as one of the benefits, although the mentioned premium is below 5% for the majority of them. More than half of the companies have at least one type of ISO certification. Implications for scholars, managers and decisions markers are discussed in the article.
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Vol. 21 • No. 2