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5 October 2020 The Influence Mechanism of Consumers Participating in the Value Co-creation of Crowdsourcing Based on Hierarchical Model and Content Analysis in the Coastal Basin
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Abstract

Bai, C.X. and Yu, B.Q., 2020. The influence mechanism of consumers participating in the value co-creation of crowdsourcing based on hierarchical model and content analysis in the coastal basin. In: Guido Aldana, P.A. and Kantamaneni, K. (eds.), Advances in Water Resources, Coastal Management, and Marine Science Technology. Journal of Coastal Research, Special Issue No. 104, pp. 717–723. Coconut Creek (Florida), ISSN 0749-0208.

The business model of the crowdsourcing value co-creation highlights greater advantages and potential with the further development of coastal basin economy under the sharing economy. This paper sorts out the concepts of the value co-creation and crowdsourcing and the influencing factors of the value co-creation. Then the samples are selected by purposive sampling and direct extraction based on zbj.com and 680.com from the perspective of the public participants. It identifies the influencing factors through QSR Nvivo11.0 and SPSS23.0. And the model of influence mechanism of consumers participating in the value co-creation of crowdsourcing is proposed by clustering and classification. On this basis, this paper uses a hierarchical model to construct a judgment matrix, perform hierarchical ranking and consistency checking, and obtain the weight value and ranking of influencing factors. While further enriching the value Co-creation theory, it also provides corresponding evidence and suggestions for how to set appropriate crowdsourcing value to create content and how to adopt effective incentive measures in the sharing economy.

©Coastal Education and Research Foundation, Inc. 2020
Chenxing Bai and Baoqin Yu "The Influence Mechanism of Consumers Participating in the Value Co-creation of Crowdsourcing Based on Hierarchical Model and Content Analysis in the Coastal Basin," Journal of Coastal Research 104(sp1), 717-723, (5 October 2020). https://doi.org/10.2112/JCR-SI104-124.1
Received: 17 April 2020; Accepted: 18 June 2020; Published: 5 October 2020
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