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10 July 2020 An Empirical Study on the Development of Marine Sports Tourism in Northern China
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Abstract

Zhao, P. and Lv, J., 2020. An empirical study on the development of marine sports tourism in northern China. In: Gong, D.; Zhang, M., and Liu, R. (eds.), Advances in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 106, pp. 105–108. Coconut Creek (Florida), ISSN 0749-0208.

As a new sunrise industry, marine sports is deeply loved by sports tourists, with its unique participation and experience. China's rich regional resources provide a solid foundation for the development of marine sports tourism. On the basis of cost theory, this study analyzes homogenization, the low end, vulgarization, and destructiveness of the development of marine sports tourism and puts forward its characteristic development in the north of China: innovation in the tourism development mode and products by extending the chain operation of related industries. Additionally, tourism management and the high-end tourism quality system should be further improved. Finally, sports tourism resources should be developed scientifically, marine protection strengthened, and the scientific and sustainable development of the system industry promoted.

©Coastal Education and Research Foundation, Inc. 2020
Peng Zhao and Jun Lv "An Empirical Study on the Development of Marine Sports Tourism in Northern China," Journal of Coastal Research 106(sp1), 105-108, (10 July 2020). https://doi.org/10.2112/SI106-027.1
Received: 30 November 2019; Accepted: 5 January 2020; Published: 10 July 2020
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