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11 August 2020 A Resource Market and Product Analysis for Marine Tourism Development
Feng Xu
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Abstract

Xu, F., 2020. A resource market and product analysis for marine tourism development. In: Qiu, Y.; Zhu, H., and Fang, X. (eds.), Current Advancements in Marine and Coastal Research for Technological and Sociological Applications. Journal of Coastal Research, Special Issue No. 107, pp. 93-96. Coconut Creek (Florida), ISSN 0749-0208.

With the continuous improvement of people's income level, the demand for marine tourism is more and more urgent, which brings great opportunities for the development of marine tourism. However, there are still many deficiencies and problems in the current development of marine tourism, which are mainly manifested in the disconnection from the needs of tourists, the lack of innovation and experience of products, etc. These problems are mainly due to the lack of integrated and comprehensive scientific analysis in the process of developing marine tourism. Based on this, this paper first studies the RMP analysis mode of marine tourism development, and then analyzes the application strategy of marine tourism product development based on RMP (Resource Market and Product ).

©Coastal Education and Research Foundation, Inc. 2020
Feng Xu "A Resource Market and Product Analysis for Marine Tourism Development," Journal of Coastal Research 107(sp1), 93-96, (11 August 2020). https://doi.org/10.2112/JCR-SI107-024.1
Received: 19 May 2020; Accepted: 16 June 2020; Published: 11 August 2020
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KEYWORDS
development
Marine tourism development
RMP
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