Wang, Y. and Chen, J., 2020. Establishment of an economic value evaluation model of consumers' intention with marine tourism resources based on a backpropagation neural network. In: Yang, D.F. and Wang, H. (eds.), Recent Advances in Marine Geology and Environmental Oceanography. Journal of Coastal Research, Special Issue No. 108, pp. 238–241. Coconut Creek (Florida), ISSN 0749-0208.
An artificial neural network is a mathematical model composed of numerous adaptive dynamic systems of processing units. It has good adaptability, self-organization, strong learning ability, fault-tolerant ability, and anti-interference ability and can deal with complex problems and complex relationships flexibly. Therefore, the neural network model is used to optimize the prediction of tourism market demand. This paper analyzes and studies the concept, characteristics, and driving factors of customer-perceived value and reviews its development process.