Wang, X.M., 2020. Location selection of marine product e-commerce distribution centers based on effective covering model. In: Al-Tarawneh, O. and Megahed, A. (eds.), Recent Developments of Port, Marine, and Ocean Engineering. Journal of Coastal Research, Special Issue No. 110, pp. 15–19. Coconut Creek (Florida), ISSN 0749-0208.
The location selection of marine product e-commerce distribution centers affects the transportation costs and transportation efficiency of the products, and the effective covering model is an efficient way to solve this problem. Based on the product features, this paper first analyzes the marine product e-commerce operation modes and the influencing factors of the location selection of distribution centers; then it explores the demand conditions of marine product e-commerce and the logistics distribution systems, and applies the effective covering model to conduct an empirical analysis on the location selection problem of marine product e-commerce distribution centers. The research results show that the marine product e-commerce platforms have several operation modes such as O2O and B2B. The external influencing factors of the location selection of marine product e-commerce distribution centers mainly include 3 categories: surrounding environment, public facilities and population. On the e-commerce platforms, the demand for marine products is quite considerable; the distribution mode adopted by most of these e-commerce platforms or the logistics enterprises is based on the technology of multimodal transportation and main-branch line transportation distribution; the effective covering model can be divided into Location Set Covering Model (LSCM) and Maximum Covering Location Model (MCLM), and the specific planning of the model could be conducted according to the actual situation of the distribution centers. The study in this paper aims to play a promotive role in the scientific location selection of distribution centers of marine product e-commerce enterprises.