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4 November 2020 SWOT Analysis of Coastal Sports Tourism
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Abstract

Shao, Y. and Sun, Y., 2020. SWOT analysis of coastal sports tourism. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 103-105. Coconut Creek (Florida), ISSN 0749-0208.

With the rapid development of marine economy, coastal sports tourism has also achieved rapid growth in recent years. However, there are still many deficiencies in the current coastal sports tourism, which urgently needs to be reformed. Based on this, this paper analyzes the opportunities, challenges, advantages and disadvantages of the development of coastal sports tourism by using SWOT method, so as to lay the foundation for the development strategy of coastal sports tourism, and to make scientific and reasonable decision-making judgment, and promote the long-term healthy development of coastal sports tourism industry.

©Coastal Education and Research Foundation, Inc. 2020
Yu Shao and Yongmei Sun "SWOT Analysis of Coastal Sports Tourism," Journal of Coastal Research 112(sp1), 103-105, (4 November 2020). https://doi.org/10.2112/JCR-SI112-030.1
Received: 30 June 2020; Accepted: 3 August 2020; Published: 4 November 2020
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