Chang, Y., 2020. The O2O e-commerce model of marine fishery and aquatic products under the background of “Internet+”. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 240-243. Coconut Creek (Florida), ISSN 0749-0208.
Under the background of “Internet +”, it is the trend of the times to realize the low-cost and high-efficiency sales of ocean aquatic products through the construction of large-scale e-commerce platforms. Through analyzing the successful typical cases of “Finding Steel Network”, drawing on its successful experience in professional refinement and industrial chain optimization in the process of e-commerce platform construction, combined with the construction of the Zhoushan National Ocean Fishery Base and the “Super Fish” e-commerce website Analyze and put forward some suggestions for the construction of an e-commerce platform for the sale of ocean aquatic products.