Li, Q. and Li, Y., 2020. Economic marketing model of seafood in Beibu Gulf economic area. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 248-251. Coconut Creek (Florida), ISSN 0749-0208.

The Beibu Gulf Economic Zone is rich in marine resources and has a wide range of seafood products, but the competitiveness of seafood brands is not strong. Therefore, to accelerate the promotion of the optimization and upgrading of the marine industry in the Beibu Gulf Economic Zone, the specific strategies for the development of seafood brand marketing in this article include: Brand awareness, build a well-known brand of Beibu Gulf seafood; strengthen education and publicity of marine ecological environment; give full play to government functions, and improve brand environment.