Li, J., 2020. Research on the development of coastal rural tourism in china from the perspective of industrial integration. In: Bai, X. and Zhou, H. (eds.), Advances in Water Resources, Environmental Protection, and Sustainable Development. Journal of Coastal Research, Special Issue No. 115, pp. 271-273. Coconut Creek (Florida), ISSN 0749-0208.
Rural tourism, as a new industry combining agriculture and tourism, has received increasing attention from the whole society. However, there are still some deficiencies in the development of the coastal city rural tourism industry. The development foundation of rural tourism industry in coastal cities is good, but the development constraints cannot be ignored. With the rapid economic development, rural tourism has been developing rapidly. With the diversification of consumer demand and the improvement of quality of life, it is necessary for us to re-understand the countryside and rural tourism, grasp the ecology, format and culture of the countryside in an all-round way, and enhance the product quality and innovation of rural tourism on this basis. Industrial integration is an important path of tourism innovation and development. Based on the perspective of industrial integration, this paper analyzes the development of rural tourism in coastal areas of China, and combined with the actual situation of rural areas in coastal cities, trying to explore the future direction of rural tourism development in coastal cities.