Melon fly, Zeugodacus cucurbitae (Coquillett), is a serious pest of tropical horticulture, causing damage to cucurbits, other fruiting vegetables, and certain tree fruits. The deployment of male lures comprises an important component of several detection and control strategies for this pest, with the main male attractant currently in use being cuelure (CL). A novel fluorinated analog of CL, raspberry ketone trifluoroacetate (RKTA), has been developed for the control of Bactrocera tryoni, a related pest; here, we test this compound for attraction to Z. cucurbitae. In outdoor screen cage testing, observations showed both more flies on filter papers, and a higher percentage of flies feeding, on papers treated with RKTA than on those with CL or melolure (ML). Field trapping with both yellow sticky traps and bucket traps found that RKTA captured more flies during the first 6 h of trapping than CL, while trap captures in the subsequent 18 h did not differ between the two lures. When comparing combined 24 h trap captures, yellow sticky traps containing RKTA captured more flies than those with CL, while bucket trap captures did not vary by lure. Analysis of lures weathered on filter paper found that nearly all applied RKTA hydrolyzed to RK within 6 h. Fine-scale melon fly behaviors digitally recorded in the field showed median resting distances from the lure of responding flies were shorter for RKTA than for CL. This study demonstrates the inherent attractiveness of RKTA while also highlighting the instability of this compound due to hydrolysis.