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1 September 2009 Consumer Perceptions of Kentucky-Grown Chicken Products in Farmers' Markets
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Abstract

Data were collected via a survey of patrons of farmers' markets in Kentucky to determine consumer perceptions of chicken products. A conjoint experiment was included in the survey that elicited respondent preferences for different chicken product attributes. Results showed that a majority of consumers were willing to buy chickens in farmers' markets, with strong preference towards chicken breast quarters and whole-dressed birds. Certified organic chickens were more popular among Caucasian consumers. Conjoint analysis results indicated that product price and form were more important to consumers than the product's origin or whether or not the chickens were organic.

Siddhartha Dasgupta, Janet Eaton, and Angela Caporelli "Consumer Perceptions of Kentucky-Grown Chicken Products in Farmers' Markets," Journal of the Kentucky Academy of Science 70(2), 133-140, (1 September 2009). https://doi.org/10.3101/1098-7096-70.2.133
Published: 1 September 2009
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