Translator Disclaimer
15 November 2019 Has Traditional Georgian Hospitality Been Sustained Under Tourism Development? Evidence from the High-Mountain Regions of Georgia
Author Affiliations +
Abstract

People in the mountainous regions of Georgia have embraced new development pathways in recent years. Residents are taking advantage of the area's rapid increase in tourism, as settlements on the Caucasus Mountain slopes constitute some of the most visited tourist destinations in the country. The specific objective of this study was to determine whether the long-standing tradition of Georgian hospitality has sustained its cultural identity or has been commodified under accelerated tourism development. A grounded theory approach was used as a theoretical basis to explore primary findings. Empirical data were collected through interviews, participant observation, and guest reviews from the website booking.com. Texts were processed using qualitative data analysis software. The open-coded narratives revealed new forms of Georgian hospitality in guesthouse services amid waves of commodification of guest–host relationships. Maintenance of deeply rooted traditional behavior of the host communities under rapidly increasing tourism constitutes a firm foundation for sustainable development.

© 2019 Gugushvili et al. This open access article is licensed under a Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/). Please credit the authors and the full source.
Temur Gugushvili, Gvantsa Salukvadze, and Joseph Salukvadze "Has Traditional Georgian Hospitality Been Sustained Under Tourism Development? Evidence from the High-Mountain Regions of Georgia," Mountain Research and Development 39(4), R20-R26, (15 November 2019). https://doi.org/10.1659/MRD-JOURNAL-D-19-00011.1
Published: 15 November 2019
JOURNAL ARTICLE
PAGES


SHARE
ARTICLE IMPACT
Back to Top