Two approaches for enhancing red blush in Ambrosia^™ apple were evaluated: (i) reflective row covers or (ii) application of foliar phosphorus-rich sprays, both applied several weeks before anticipated harvest. Two experiments were conducted, the first to evaluate a white reflective row cover versus foliar phosphorus spray, and the second to evaluate two types of reflective row cover, one made of a woven white polyethylene sheet and the other a solid silvered Mylar^®. The comparative effects of these preharvest treatments on at-harvest fruit quality and quality after storage were assessed in both experiments. It was determined that foliar phosphorus sprays or one of the two types of reflective row covers resulted in similar enhancement of red blush colour, with no negative effects on at-harvest quality. However, in the first experiment it was found that after 8 mo of controlled-atmosphere storage (1 kPa O₂ + 1 kPa CO₂ at 0.5 °C), apples from the phosphorus foliar spray treatment developed greasiness and sooty blotch compared with those from the reflective row cover or control treatments. In the second experiment, after 5 mo of air storage at 0.5 °C, the apples from the silvered Mylar^® reflective row cover treatment developed severe soft scald and soggy breakdown compared with the control and white reflective row cover treatments, which developed lower or very slight incidence of soft scald, respectively, and no soggy breakdown. These results indicate that when preharvest treatments are applied to apples, post-storage quality effects should be evaluated.