In the last 50 yr, the role of vision in insect interactions with host plants has received relatively little attention. This lack of research is associated with a number of assumptions about chemical cues being the ultimate sensory determinants of host finding. This article presents arguments and detailed evidence to refute these assumptions. Insects from essentially all phytophagous orders use vision for locating host plants, and some recent examples have shown that vision can be even more important than olfaction. Moreover, a number of insects have the ability to visually differentiate host species. This ability means that the visual capabilities of phytophagous insects should not be underestimated. Visual cues always should be considered and integrated into studies of host finding.