While many factors have been implicated in global pollinator decline, habitat loss is a key driver of wild pollinator decline in both abundance and species richness. An increase in and diversification of pollinator habitat, even in urban settings, can assist in the conservation of pollinator populations. In Southern California, a highly fragmented and urbanized landscape with a rich yet threatened native pollinator fauna, the availability of food resources for native pollinators hinges largely upon the selection of ornamental plants grown in the urban landscape. To examine the pollinator attractiveness of ornamental plants in a Southern California context, we installed an experimental garden with common California native and nonnative ornamental perennials and observed floral visitation and visitor community composition for 3 yr. Our study demonstrates that while native pollinators visited common ornamental perennials native to California at a higher rate than they visited nonnative ornamentals, introduced honey bees showed no significant preference for either native or nonnative species. Native plants also received a greater diversity of visitor taxa, including a richer suite of native bees. Plant species differed dramatically in attractiveness, by as much as a factor of 12, even within the native status group. Our results suggest that including a data-driven selection of both native and non-native ornamental perennials in the urban landscape can diversify the assemblage of native pollinators, provide critical floral resources throughout the year, and reduce the impact of honey bee landscape foraging dominance by providing plants highly attractive to native pollinators and less so to honey bees.