The population of the Central American scarlet macaw (Ara macao cyanoptera) and other parrots have and continue to decline throughout the region largely from poaching to supply the illegal wildlife trade. Conservation efforts address this issue through protection efforts, including community patrols and government engagement, as well as nest monitoring, rescue and release operations, capacity building, and education and consciousness raising programs, all of which rely on long-lasting relationships and commitment. Using these principles, in 2010, a coalition of people came together, including the authors, to build a conservation program against overwhelming odds and with surprising success.