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In the context of rapid social and economic development, marine tourism has ushered in unprecedented opportunities and at the same time is facing new challenges. This article takes Hainan Province as an example. By tapping the potential marine cultural resources in the province and combining them with marine tourism resources, it is conducive to enriching the connotation of marine tourism products, enhancing their taste, and taking a diversified development path to realize the development of the marine cultural tourism industry. sustainable development.