Zhong, H.; Zheng, Y., and Choi, D., 2020. The construction of marine media communication system based on the integration of marine cultural industry and tourism industry. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 329-332. Coconut Creek (Florida), ISSN 0749-0208.

Culture is the soul of tourism, and the two are inseparable. Therefore, we must integrate marine culture and tourism industry, which is the inevitable trend of sustainable development of marine tourism in China. Through the integration of marine culture, the marine tourism industry has expanded a richer resource base. Under the background of Internet, the media communication mode of marine tourism industry is constantly changing, including communication consciousness, communication thinking, communication content and communication mode, which not only poses new challenges to the mass media communication system, but also provides new opportunities for marine tourism. The audience can learn the information they need through various media, such as scenic spot information, route information, travel information, hotel information, service information, etc. However, there is still not a fully functional communication system to include all the marine tourism information in China. Therefore, we need to build a marine media communication system, which will effectively integrate all elements.