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1 May 2023 Investigating Resident Participation in Pro-Environmental Behaviors (PEBs) for Marine Protection in Coastal China
Zhihua Xu, Jiyang Zhao, Shuqin Li, Jingzhu Shan
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Xu, Z.; Zhao, J.; Li, S., and Shan, J., 2023. Investigating resident participation in pro-environmental behaviors (PEBs) for marine protection in coastal China. Journal of Coastal Research, 39(3), 455–470. Charlotte (North Carolina), ISSN 0749-0208.

Marine environments are currently faced with unprecedented challenges of marine pollution and ecological destruction in China. A good marine environment is inseparable from individual's pro-environmental behaviors. This study investigates residents' willingness to perform four types of pro-environmental behaviors in marine environmental protection in Qingdao, China. The results indicate that most respondents express a strong willingness to protect marine environment. However, a remarkable discrepancy in residents' preference for different pro-environmental behaviors is observed. Residents hold the strongest participation willingness and the most positive attitudes towards the recycling behaviors. Additionally, this study identifies the determinants of residents' pro-environmental behaviors from the perspective of cultural belief, and focuses on the influences of Chinese pastoral and bureaucratic culture. The findings confirm that cultural belief cannot exert influences on pro-environmental behaviors directly; however, can prompt an individual's pro-environmental behaviors through self-identity, perceived responsibility, and attitudes. This study has important implications for policymakers to take measures to boost the public participation in marine environmental protection.

Zhihua Xu, Jiyang Zhao, Shuqin Li, and Jingzhu Shan "Investigating Resident Participation in Pro-Environmental Behaviors (PEBs) for Marine Protection in Coastal China," Journal of Coastal Research 39(3), 455-470, (1 May 2023).
Received: 19 July 2022; Accepted: 23 October 2022; Published: 1 May 2023
cultural belief
Marine environmental degradation
public participation
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