The ability to prevent significant root feeding damage to corn, Zea mays L., by the western corn rootworm, Diabrotica virgifera virgifera LeConte, by crop rotation with soybean, Glycine max (L.) Merr., has been lost in portions of the Corn Belt because this pest has adapted to laying eggs in soybean fields. Cuphea spp. has been proposed as a new broadleaf crop that may provide an undesirable habitat for rootworm adults because of its sticky surface and therefore may reduce or prevent oviposition in these fields. A 4-yr study (1 yr to establish seven rotation programs followed by 3 yr of evaluation) was conducted to determine whether crop rotation with Cuphea would provide cultural control of corn rootworm. In support of Cuphea as a rotation crop, fewer beetles were captured by sticky traps in plots of Cuphea over the 4 yr of this study compared with traps in corn and soybean, suggesting that fewer eggs may be laid in plots planted to Cuphea. Also, corn grown after Cuphea was significantly taller during vegetative growth, had significantly lower root damage ratings for 2 of 3 yr, and had significantly higher yields for 2 of 3 yr compared with continuous corn plots. In contrast to these benefits, growing Cuphea did not prevent economic damage to subsequent corn crops as indicated by root damage ratings >3.0 recorded for corn plants in plots rotated from Cuphea, and sticky trap catches that exceeded the threshold of five beetles trap⁻¹ day⁻¹. Beetle emergence from corn plots rotated from Cuphea was significantly lower, not different and significantly higher compared with beetle emergence from continuous corn plots for 2002, 2003 and 2004 growing seasons, respectively. A high number of beetles were captured by emergence cages in plots planted to Cuphea, indicating that rootworm larvae may be capable of completing larval development by feeding on roots of Cuphea, although peak emergence lagged ≈4 wk behind peak emergence from corn. Based on these data, it is unlikely that crop rotation with Cuphea will provide consistent, economical, cultural control of corn rootworm.