The house fly (Musca domestica L.) is a cosmopolitan and synanthropic pest fly commonly associated with confined animal facilities, known to mechanically vector numerous disease-causing pathogens. Control of adult house flies often relies on insecticides formulated into insecticidal baits, though many baits have failed due to insecticide resistance. House fly resistance to imidacloprid, the most widely used neonicotinoid insecticide available for fly control, has evolved through physiological and behavioral mechanisms in field populations. Behavioral resistance to imidacloprid was documented in field populations of flies from southern California dairies. Lab colonies of these flies were established and behavioral resistance to imidacloprid was selected over several generations. The current study examined the ability of these lab-selected flies to feed on varying concentrations of imidacloprid formulated in sucrose, and if these flies would demonstrate a feeding preference for different concentrations of imidacloprid when exposed in bioassays. Behaviorally resistant flies preferred to feed on untreated sucrose as opposed to treated sucrose at concentrations greater than 25 µg/g imidacloprid when provided sucrose treated with and without imidacloprid. When provisioned with only sucrose treated with a low and high imidacloprid concentration, flies fed on the low concentrations (≤100 µg/g) imidacloprid but reduced feeding on either treatment when concentrations were >100 µg/g imidacloprid. The current study extends the body of knowledge on house fly behavioral resistance to imidacloprid, which could provide insights into future failures of granular fly baits.