Camping tourism is a relatively new form of travel and leisure, it has left many traces of consumption in the natural environment that cannot be restored. In order to assist consumers in camping in a polite, environmentally conscious, and traceless manner, this study begins with consumption motivation, consider leisure involvement and place attachment as dual intermediary variables, and investigates the mechanisms that influence the pro-environmental behaviour of leisure and camping tourists. The research findings are derived from the motivation-oriented behavior mechanism. (1) Consumption motivation has a significant positive impact on pro-environmental behavior. (2) Leisure involvement plays a mediating role between consumption motivation and pro-environmental behavior. (3) Place attachment plays a mediating role between consumption motivation and pro-environmental behavior. (4) Leisure involvement has a significantly positive impact on place attachment.
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10 June 2024
The Generation Path and Influencing Factors of Pro-Environmental Behavior Based on Motivation-Oriented Mechanism—Taking Camping Tourism as an Example
Yang Zhandong,
Dong Yaohua,
Zhao Chenlei,
Mei Xue,
Bu He
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Journal of Resources and Ecology
Vol. 15 • No. 3
May 2024
Vol. 15 • No. 3
May 2024
camping tourism
consumption motivation
leisure involvement
place attachment
pro-environmental behavior