The present world pattern has undergone major changes, the trend of world multi-polarization is constantly emerging, and peace and development remain the main themes of today's society. The formal signing and implementation of the Regional Comprehensive Economic Partnership (RCEP) is important for meeting the needs of peace and development of many countries and regions. China is in a new era of reform and opening-up, and the RCEP content is in line with China's concept of pursuing a path of rejuvenation. Based on the locations of important borders, Yunnan Province has become one of the key places for China's opening-up and development regarding Southeast Asia and South Asia, and the high-quality development of its tourism service trade is of great significance. This study first used the grounded theory analysis method to organize, analyze and process the records of international conferences and government press conferences held in Yunnan Province, as well as important related issues since the signing of RCEP. Then, the social network analysis method was used to analyze the social recognition degree of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province from the perspectives of different levels and group consensus. The results show that cooperation is the key macro driving force for RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province. Regarding the opportunities and environment of the transportation dividend, policy dividend and investment dividend, port construction, border township construction and exhibition-related construction are important cooperation contents, so they are conducive to the recovery of the tourism industry in a broader development space. Competition can improve the driving force of RCEP in promoting the high-quality development of the tourism service trade in Yunnan Province at the micro level, and has more practical significance. For example, RCEP can better rely on its own geographical advantages and international market competitiveness, optimize the use of resources inside and outside ports, and use high-tech products to form a more green, ecological, organic and sustainable development. In different levels of social identity, RCEP's power of cooperation is more strongly recognized, while the power of competition is less recognized. However, from the perspective of grouping the various groups, RCEP's powers of cooperation and competition are jointly recognized by the other groups, indicating that cooperation and competition are necessary for the realization of RCEP's power. The results of this study provide a certain reference for understanding the dynamics of RCEP in more detail from more angles and for the local implementation of RCEP rules and measures.