The taxonomic history and geographical distribution of Heliotropium torreyi is reviewed. From amongst its fabric a new taxon was discerned and described as H. powelliorum. While allopatric with H. torreyi, the two taxa do not intergrade, suggesting that specific status is warranted. An illustration of the novelty is provided, along with a map showing its distribution, and that of its closest relative, H. torreyi.