A field study in the western Himalayan foothill region of Uttarakhand found widespread resistance to livestock vaccinations and medications based on a number of misconceptions, including that they would cause miscarriages, reduction in milk yield, reduction in feed consumption, weakness, fibroid formation, or fever. Over a 3-year period, 150 farmers received, free of cost, livestock vaccinations and antiparasite medications along with advice on sanitation and feeding, delivered by using 3 different communication methods. Group 1 received individualized training by a veterinary professional and a youth volunteer, group 2 received small-group training at a central location, and group 3 was exposed to wall posters that advertised a distribution of free medications at a veterinary outreach event where they could also interact with animal health personnel. The intervention that had the greatest impact was the one with the group that received personalized training, which resulted in a 96% vaccination rate at the end of the third year.