Zhao, P. and Lv, J., 2020. An empirical study on the development of marine sports tourism in northern China. In: Gong, D.; Zhang, M., and Liu, R. (eds.), Advances in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 106, pp. 105–108. Coconut Creek (Florida), ISSN 0749-0208.

As a new sunrise industry, marine sports is deeply loved by sports tourists, with its unique participation and experience. China's rich regional resources provide a solid foundation for the development of marine sports tourism. On the basis of cost theory, this study analyzes homogenization, the low end, vulgarization, and destructiveness of the development of marine sports tourism and puts forward its characteristic development in the north of China: innovation in the tourism development mode and products by extending the chain operation of related industries. Additionally, tourism management and the high-end tourism quality system should be further improved. Finally, sports tourism resources should be developed scientifically, marine protection strengthened, and the scientific and sustainable development of the system industry promoted.