Tong, T., 2020. Study on the development of marine cultural industry in Gokarna: A coastal rural area of India. In: Yang, D.F. and Wang, H. (eds.), Recent Advances in Marine Geology and Environmental Oceanography. Journal of Coastal Research, Special Issue No. 108, pp. 298–300. Coconut Creek (Florida), ISSN 0749-0208.

The Indian coastal rural marine culture industry has developed rapidly in recent years. Relying on ocean resources, the marine industry has gradually become a new engine allowing India to transfer surplus labor force and promote national economic and social development in coastal rural areas, but there are still many shortcomings. Taking Gokarna as an example, this article briefly introduces the natural and human economy, marine culture, and tourism development of Gokarna, and puts forward the issues of marine cultural industry development: excessive development of marine cultural resources, scattered and disordered enterprise layout, still small scale. These problems are not consistent with the current situation of the sustainable and development of the marine economy; it is urgent for the government to guide and intervene. The countermeasures are to (1) strive for financial support, adhere to sustainable development, innovate marine cultural products, and establish awareness of the integrated development of the urban and rural marine cultural industry; (2) issue a special plan for the development of rural marine cultural industry in coastal areas as soon as possible; and (3) actively play a cultural driving function. The cultural industries in rural areas should be developed based on innovation of science and information technology.