Gao, X.L. and Dong, Y.G., 2020. Regional reputation for quality really maintains the stable quality of exported products?: Take agricultural products including aquatic products as an example. In: Bai, X. and Zhou, H. (eds.), Advances in Water Resources, Environmental Protection, and Sustainable Development. Journal of Coastal Research, Special Issue No. 115, pp. 618-621. Coconut Creek (Florida), ISSN 0749-0208.

Efficient use of resources in enterprises is the key to make correct export decisions, which can avoid the cost loss caused by frequent entry or exit from the international market resulting from incomplete information. For agricultural products, different quality will be formed due to the difference of soil, water quality, climate, coastal or inland geographical location, and then quality reputation will be formed. In this paper, the average quality of the same agricultural products exported by the region in the previous period is taken as the proxy variable of “regional reputation for quality” of the product by using the 8-quantile data of customs from 2007 to 2013. Then, by constructing a gravity model, the influence of “regional reputation for quality” is discussed on the quality heterogeneity of agricultural products exported by enterprises. The empirical results show that “regional reputation for quality” can really maintain the “steady-state” export quality of agricultural products (low-quality steady-state and high-quality steady-state), and pass the robustness test. This study is of great practical significance for the local government to effectively promote the stability of the quality of agricultural products exported by local enterprises, thus maintaining a good reputation for “regional quality” and ensuring the stable export market share of local enterprises.