A European Quality Term for Mountain Wines? An Online Experimental Auction with Italian Consumers

10 July 2024 A European Quality Term for Mountain Wines? An Online Experimental Auction with Italian Consumers

Isabel Schäufele-Elbers, Elena Claire Ricci, Katia Laura Sidali

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KEYWORDS

experimental auction

mountain area

mountain product

nudging

quality term

willingness to pay (WTP)

wine consumption

KEYWORDS/PHRASES