Management of herbicide resistance can be most effectively accomplished if every person and organization involved in agricultural production takes an ownership position and participates in solving the growing problem of weed resistance to herbicides. Growers and other pest management practitioners are keys to effective herbicide resistance management since they make the final decisions on practices used. However, many other people and organizations have an important role to play as well. Agricultural input supply networks, including chemical companies, are a widely used information source for growers' decisions through company marketing efforts. Government agencies may influence decisions through regulations or incentive programs. University scientists through their research, education, and outreach programs may impact management decisions, and organizations such as professional societies, farm and commodity groups, public interest organizations, and the agricultural press play roles as well. It is critically important that all of these groups impacting herbicide resistance management decisions are sending the same message and that message is based on sound science. The time to act is now.