Páramo is a biodiverse, high-elevation humid grassland ecosystem mainly found in the northern Andes. Since Spanish colonization, páramo lands in Ecuador have been used locally for grazing cattle that roam freely, known as ganado bravo. At present, much of the ecosystem in Ecuador's northern Andes is managed collectively by indigenous communities that gained property rights to expropriated hacienda lands during historic agrarian reform measures. Scholars and conservation practitioners now recognize páramo lands as important for regional hydrological systems that are vital to sustaining the water needs of montane communities and urban areas. As such, several initiatives focusing on páramo conservation have begun offering incentives to local communities to remove ganado bravo. In a case study situated on the slopes of the Cayambe volcano in Ecuador, I examine the local contextual factors, aside from conservation agreements, that have affected the community dynamics of maintaining cattle in the páramo. Many communities have reduced the number of cattle in the páramo but are reluctant to pursue their complete removal. This article highlights the importance of recognizing how local cultural practices intersect with conservation initiatives and outlines the implications of removing ganado bravo for the sustainable management of páramo grasslands.